My name is Alexander Rauser, and I am the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX, a digital strategy and transformation program for enterprises.

When the first-ever MP3 players popped on the scene, followed in 2001 by Apple’s iPod, this new tech disrupted the music industry, including the company I worked so passionately for. That event opened my eyes to just how quickly an entire industry can be turned on its head.

Based on these events, I made it my personal mission to be a digital transformation expert and help enterprises across industries, by implementing practical methods of technology utilization, innovation, and operations transformation, and have helped countless brands improve their digital footprints.

My team has worked with companies of all sizes, from startups to multinational firms. Throughout this work, we have obtained a uniquely deep insight into the toughest digital transformation challenges faced by organizations today.