Over the last decades, most businesses in the world have entrenched themselves in technology and digital solutions to create efficiencies and competitive advantages. Even the smallest businesses today operate numerous digital channels and assets.

The role of the digital strategist is to guide a business on its path of continuous digital transformation, create efficiencies, and implement best practices using a structured, systematic way.

This course is not only going to teach you how to become a better digital strategist but to provide you with the tools and resources needed to create robust digital strategies that span across the entire business.

By definition, a digital strategy has nothing to do with digital marketing; it's broader and more encompassing and includes all aspects, departments, processes, and operational functions of the business.

You will learn how to asses the current state of your organizations' digital offering, how to align the strategy with its business objectives, cater to the needs of all stakeholders, and define how the business will use technology and creativity to its' advantage.

You will learn how to analyze the current state of your organization, measure the success of digital implementations, create strategic roadmaps, and influence the experience of your organizations' key audiences.

Being a digital strategist is a new responsibility that requires analytical thinking as much as it requires creativity to create new ways to improve the way we do business.