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Digital Strategy Expert Course
Welcome
What to expect in this course (1:34)
About the instructor
Tools & Downloads
30 seconds of your time..
Module 1: Introduction to the Course
Introduction to Digital Strategy (5:22)
What is a digital strategy? (6:51)
Who Is Involved in Your Digital Strategy (5:39)
Module 2: Getting Started with Your Digital Strategy
Introduction to Module 2 (1:25)
Stakeholder Interviews (9:00)
Stakeholder Interviews [Worksheet]
Competitor Analysis (9:11)
Competitor Analysis [Worksheet]
Competitor Analysis: The Best Digital Competitor Audit Tools
Understanding Digital Maturity (10:12)
Understanding Digital Maturity [Worksheets] (3:21)
Digital Subway [Worksheet] (2:12)
Aligning Assets With Business Objectives (7:07)
Business Objective Mapping Case Study (3:56)
Aligning Assets With Business Objectives [Worksheet] (4:21)
The Asset Sheet (6:30)
The Asset Sheet [Worksheets] (4:54)
Auditing Your Assets (7:39)
Auditing Your Assets [Worksheet] (3:58)
The Asset Map (6:17)
The Asset Map [Worksheet] (3:51)
Module 3: Identifying, Assessing and Prioritizing Digital Assets
Introduction to Module 3 (1:12)
Identify New Assets based on Risks (5:56)
How to Assess New Digital Assets (9:45)
How to Assess New Digital Assets [Worksheet]
Identify Potential New Assets (8:01)
Prioritization Your Digital Assets (7:04)
Prioritization Your Digital Assets [Worksheet]
Module 4: Customer Experience
Module 4 Intro (1:01)
Aligning CX & UX with your Digital Strategy (3:30)
Creating Personas for Your Digital Strategy (7:42)
Creating Personas for Your Digital Strategy [Worksheet] (4:51)
Persona, Scenario & Goals [Worksheet] (3:15)
Creating a Customer Journey Map (8:55)
Creating a Customer Journey Map [Worksheet] (4:10)
Understanding Your Purchase Funnel (6:27)
Understanding Your Purchase Funnel [Worksheet] (4:03)
How Great UX Will Impact Your Digital Strategy (7:04)
The UX Process Explained (5:46)
Digital Marketing Canvas (3:00)
Digital Marketing Canvas [Worksheet] (3:33)
Module 5: Measuring the Success of Your Digital Strategy
Introduction to Module 5 (1:14)
Measuring Your Strategy for Success (1:38)
Why You Need KPIs for Your Digital Assets (3:01)
How to Define Your KPIs? (3:48)
Calculating the ROI of Your Assets (8:10)
Creating a Measurement Plan (4:32)
Creating a Measurement Plan [Worksheet] (7:19)
Optimizing your Analytics Efforts (6:30)
Budgeting for Your Digital Assets (5:15)
Module 6: Defining Your Strategy Roadmap
Introduction to Module 6 (1:24)
Defining Your Strategy Roadmap (4:23)
Defining Your Strategy Roadmap [Worksheet] (5:18)
Efficiently Implementing Your Roadmap (6:24)
Consider Creating Sub Strategies (2:59)
Creating a Culture of Innovation (13:23)
Wrap up
Course recap (0:52)
Your feedback
What's next
Persona, Scenario & Goals [Worksheet]
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